Turn Your Social Media Account into a Media Business Empire With Government Tenders

It is Youth Month, and we know that the youth has mastered all the apps in their phones…but do they see the money? Social media has become an essential tool for businesses to connect with their audiences. However, for those with a significant following, social media can be more than just a platform for sharing updates – it can be a full-fledged media business. In this article, we’ll explore the 5 steps to turn your social media account into a media business that can offer B2B services and tender for government contracts, using examples from the South African context.

Step 1: Register Your Business

The first step to turning your social media account into a media empire is to register your business. You can literally use your name as the business name. Head to the CIPC website or BizPortal to register your business. You will automatically be registered for Tax. You can also get your B-BBEE certificate. Make sure you register with SARS e-Filling so that you can have your tax clearance.

For example, Your business could be Sibusiso Nkosi Media (Pty) Ltd.

Step 2: Develop a Business Plan and Strategy

Sounds boring right? But a business plan is not a bad idea. Once you have registered your business it’s essential to develop a comprehensive business plan and strategy. This should include your mission statement, target market, revenue streams, marketing strategy, and financial projections.

To offer B2B services and tender for government contracts, your business plan should also include:

• A detailed description of your services and products
• A market analysis of the B2B and government sectors
• A pricing strategy and revenue model
• A plan for building relationships with key stakeholders and decision-makers

Step 3: Build a Team and Establish Business Operations

You do not need to set up a team immediately, but you might not be able to service a big tender alone. As your media business grows, it’s essential to build a team and establish business operations. This may include hiring staff such as account managers, content creators, and social media managers. You will also need to establish business systems and processes, such as accounting and invoicing systems, and customer relationship management (CRM) software.

To offer B2B services and tender for government contracts, you may also need to establish:

• A project management office (PMO) to manage large-scale projects
• A quality assurance (QA) process to ensure high-quality deliverables
• A risk management process to identify and mitigate potential risks

Step 4: Develop a Tendering Strategy and Process

To tender for government contracts, you will need to develop a tendering strategy and process. This should include:

• Registering on the Central Supplier Database (CSD) and other relevant government databases
• Identifying suitable tenders and opportunities
• Developing a tendering team and process
• Creating a tendering template and documentation

Step 5: Establish Relationships with Key Stakeholders and Decision-Makers

Finally, to offer B2B services and tender for government contracts, it’s essential to establish relationships with key stakeholders and decision-makers. This may include:

• Attending industry events and conferences
• Joining industry associations and networking groups
• Building relationships with key decision-makers and influencers
• Offering value-added services and solutions to build trust and credibility

Turning your social media account into a media empire that can offer B2B services and tender for government contracts requires careful planning, strategy, and execution. If you have a social media account that has a big following, you might be sitting on big money and not even know it.