Drafting a Proposal to Increase Scope of Work with Current Clients

As a service provider, one of the most significant opportunities for growth lies in expanding the scope of work with existing clients. By identifying new problems to solve and offering tailored solutions, you can deepen your relationship with clients and increase revenue. In this article, we’ll explore the process of drafting a proposal to increase scope of work with current clients, including finding new problems to solve and crafting a compelling proposal.

Step 1: Finding New Problems to Solve

Before drafting a proposal, it’s essential to identify new areas where you can add value to your client’s business. This involves:

– Conducting a thorough analysis of the client’s current challenges and goals

– Researching industry trends and best practices

– Collaborating with the client to understand their pain points and aspirations


Let’s say you’re a digital marketing agency currently providing social media management services to a client. After conducting research and collaborating with the client, you identify an opportunity to expand your scope of work by offering:

– SEO optimization services to improve their website’s search engine ranking

– Content creation services to enhance their blog and thought leadership presence

– Email marketing campaigns to nurture leads and drive conversions

Step 2: Crafting the Proposal

Once you’ve identified new problems to solve, it’s time to draft a compelling proposal that showcases your value proposition. Here’s an example of how you might write the proposal:

“Dear [Client],

We’ve enjoyed a successful partnership over the past [X] months, and we’re excited to propose an expansion of our scope of work to address new challenges and opportunities.

Our research and collaboration with your team have identified areas for improvement in your digital presence, including:

– Limited website visibility in search engine results

– Inconsistent content quality and frequency

– Untapped potential for lead nurturing and conversion

To address these challenges, we propose the following additional services:

– SEO optimization to improve website ranking and drive organic traffic

– Content creation to enhance thought leadership and brand consistency

– Email marketing campaigns to nurture leads and drive conversions

Our team is committed to delivering exceptional results and ensuring a seamless integration with your existing services. We believe this expanded scope of work will drive significant value for your business and deepen our partnership.

Please let us know if you’re interested in discussing this proposal further.

Best regards,

[Your Name]”

By following these steps and crafting a compelling proposal, you’ll be well on your way to expanding your scope of work with current clients and driving growth for your business. Remember to always prioritize the client’s needs and goals, and be prepared to adapt and evolve your proposal as needed.

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About Sibusiso Nkosi

Certified Educator in Entrepreneurship. Seasoned Small Business Development Expert. Entrepreneur. Speaker. Facilitator.

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